Exploring Rowely's Sustainable Approach to Pre-Loved Wedding Wear

Milica Zarin · April 19, 2024 · 7 min read

Exploring Rowely's Sustainable Approach to Pre-Loved Wedding Wear

In the intricate process of planning a wedding, one thing is clear: they often come with a hefty price tag. From lavish venues to detailed decorations and upscale attire, expenses can add up quickly, putting pressure on soon-to-be brides. However, in the midst of these financial challenges, there's Rowely.

Rowely offers a fresh approach to bridal attire, providing a solution to the financial and sustainable worries of wedding planning. With its innovative concept of offering pre-loved bridal wear, Rowely allows brides to enjoy luxury without straining their budget. But Rowely goes beyond just being a marketplace – it's a community. Here, brides can not only purchase gently used dresses but also sell their own pre-worn garb, ensuring that every outfit finds a new home and every bride feels beautiful on her big day. So, let's leave behind the idea of sky-high wedding costs and embrace the accessibility and sustainability that Rowely brings.

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What is rowely all about?

Rowely's is a unique platform for buying and selling pre-loved bridal wear, from dresses to accessories, from ‘Yes’ to ‘I Do’! Their mission revolves around ensuring that you have everything you want throughout your wedding journey, or tidying up your closet post‑celebration.

Rowely has a little bit of everything, like: 

  • Shoes
  • Wedding dresses
  • Cocktail dresses
  • Bathing suits
  • Bridal accessories
  • Hair accessories
  • Jewelry 
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How does it work?

Selling? Simply input your item details, upload pictures, and set your price online. Once the platform approves your listing, you're ready to sell your item and send it off to its new owner! Once the transaction is finalized, Rowely will deposit the funds directly into your account.

Buying? Explore pre-loved (and sometimes even NEW!) bridal items in incredible condition for  a fraction of their original price. Discover the perfect piece, then contact the seller to finalize the purchase. Your new bridal item will be shipped directly to your door! 

The benefits of pre-loved wedding wear

Planning your wedding is an exciting whirlwind, and when it comes to finding the perfect bridal-wear, opting for pre-loved pieces from Rowely is the chic choice. Rowely offers a curated collection of accessories, veils, gowns, and little white dresses, each with its own unique charm. 

It's not just about being eco-conscious (although that's a bonus), it's also about being savvy with your budget. With Rowely, you can effortlessly achieve that elegant wedding look without breaking the bank. 

You get more bang for your buck

With Rowely, you can shop unique finds that won't break the bank. We're talking luxury dresses and accessories that look (and are) premium, without the price tag.

Love the planet while you love each other

Shopping resale  cuts down on waste, lessens  the demand for brand new, and lets you strut down the aisle knowing you're doing your bit for the environment. 

Plus, passing on your dress to another happy bride keeps the love (and the dress) alive. 

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Make it uniquely yours

Found a dress second hand? ? Great! Now make it your own. Tweak it, tailor it, add a bit of sparkle—whatever works for you. It's a chance to create something that's totally "you," and ends up being more special than any off-the-rack gown could be.

Options galore

Rowely has an extensive collection featuring a diverse array of styles, sizes, prices, and aesthetics, ranging from vintage glamor to contemporary elegance. No matter your taste or wedding theme, there's something that'll make you say, "Yes!"

Quality you can trust

Are you worried about going secondhand for your big day? Don't be. Every piece at Rowely gets a once-over to ensure it's in tip-top shape. You're getting something that's not just pre-loved but also premium quality. And it's ready for the next big adventure - your wedding!

Rowely’s got you covered for every wedding event

Stuck on finding the right piece from Rowely’s vast collection? Don’t fret, we’ve curated some of the latest & best outfit ideas to give you much-needed inspo for every wedding event:

The engagement party

Stepping into your engagement party is the moment your wedding journey truly begins, and what you wear should feel every bit as special. Rowely’s collection is curated to ensure you dazzle from the moment you make your entrance.

Lakia Dress

Reformation · $350

Lakia Dress

Reformation Lakia dress new with tags, never been worn, size 4. Retails for $428.

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Eden Midi Dress

Show Me Your MuMu · $90

Eden Midi Dress

Never been worn, with tags. This fitted midi dress is as flattering as it is comfortable. Soft white stretchy fabric holds in all the right places, punctuated with a side slit. The square neck is complemented with a thicker strap to ensure you feel secure no matter where you wear her!

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Violet Corset Ruffled Tiered Hem Midi Dress

V Chapman · $300

Violet Corset Ruffled Tiered Hem Midi Dress

Beautiful midi dress! Worn once and professionally dry cleaned.

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The rehearsal dinner

Your rehearsal dinner is not just any dinner—it’s the prelude to the most magical day of your life, and your outfit should echo the excitement and elegance of the occasion. Dive into Rowely’s exquisite range of rehearsal dinner attire, where sophistication meets comfort, ensuring you’re the picture of poise the night before your big day.

Claudia Bridal Ivory Dress

Jenny Yoo · $199

Claudia Bridal Ivory Dress

Jenny Yoo Claudia Dress size 6 in Ivory Brand new with tags Original price: $220 The Claudia satin midi dress is a modern update to the classic slip dress. Featuring delicate spaghetti straps, a chic straight neckline, and a slinky bias cut skirt.

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Vanity Mini Dress

NBD · $100

Vanity Mini Dress

- Self: 97% polyester, 3% elastane - Lining: 100% polyester - Made in China - Hand wash cold - Fully lined - Hidden back zipper closure - One-shoulder styling with padded shoulder - Asymmetric surplice neckline and hem - Satin finish - Revolve Style No. NBDR-WD2179 - Manufacturer Style No. NBD1655 H19

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Button-Embellished Cutout Guipure Lace Midi Dress

MONIQUE LHUILLIER · $200

Button-Embellished Cutout Guipure Lace Midi Dress

ML MONIQUE LHUILLIER Button-embellished cutout guipure lace midi dress Dress is brand new with tags, still in bag/ box it came in. Bought for my bridal shower but looking for something else. Open to offers!

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The big day

On your wedding day, every detail counts, especially your attire, which captures the essence of your love story and the beauty of your commitment. 

Rowely’s wedding day collection is a celebration of love in all its forms, offering countless breathtaking gowns, elegant suits, and everything in between. You’ll surely look and feel like a dream come true in these pieces. 

Katriane Boho Lace Gown

Morilee · $250

Katriane Boho Lace Gown

The unique and intricate lace gives a boho and feminine feel to the dress. I bought it thinking I would wear it for wedding festivities but never did so it’s new with tags. The stock photos are of the white color but my dress is the ivory/cream so it’s not pure white.

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7478 Fit n Flare Gown

Stella York · $800

7478 Fit n Flare Gown

Dream wedding dress! It was only worn once for my wedding day for a couple of hours. No flaws! White not ivory, so bright and stands out in photos. The style is a fit in flare with a long lace asymmetrical train. The deep V cut and lace at the top is very stunning. The dress fit me like a glove. I usually am a size M-Large. I got cups inserted into the chest area. Bought as a size 10, only barely altered to a size 6. Not much was taken off, just some in the shoulders so the straps would not be loose. This dress was everything I wanted in a wedding dress all in one. Long sleeves can be added, but I wore it as sleeveless. Dress can be bustled and is the French Bustle type. Plunge back and details of this dress are very elegant and timeless.

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By Watters Palmier Dress

By Watters · $700

By Watters Palmier Dress

Looking to add some sparkle to your look? The Palmier dress has Ossetra Beading for an all-over shine. It has removable soft netting bow straps which add the perfect romantic touch. Midi Bridal Gown, worn as an outfit change on my wedding day. Such a fun and sparkly dress to dance and party in! Straps have been taken in to fit properly as they came quite long. My measurements: Height: 5' 5" Bust: 34" Waist: 27" Hips: 39"

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The honeymoon

After your big day (which we know can be tiring), it’s time for relaxation, adventure, and romance. Your honeymoon is the sweet beginning of your new life together, so it deserves a wardrobe that’s as special and varied as the experiences you’ll share!

Rowely’s honeymoon collection is designed with love and adventure in mind. You can find everything, from breezy, beach-ready ensembles to chic city exploration outfits.

Megan Embroidered Mini Dress

Bronx and Banco · $350

Megan Embroidered Mini Dress

Blue Bronx and Branco mini dress size medium

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Johnathan Simkhai Sicilla

Johnathan Simkhai · $250

Johnathan Simkhai Sicilla

White Maxi Dress, worn once, Size 2

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Gabrielle Wrap Sequin White Gold Palm Dress

Retrofete · $275

Gabrielle Wrap Sequin White Gold Palm Dress

Retrofete New without Tags Gabrielle wrap sequin white gold palm dress Was going to wear for a second look but went with something else

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Choose stylish sustainability today

As you journey toward your dream wedding, let Rowely be your stylish bestie in the quest for your dream bridal closet. With their curated collection of  pre-loved wedding wear, including gowns, clutches, veils, jewelry, little white dresses, and more, you're not just finding the perfect fit – you're making a chic statement for sustainability.