The Loverly Story

Loverly started as the vision of a five-time bridesmaid and wedding-industry insider, Kellee Khalil. But it wasn’t until she first tried planning a wedding herself that everything clicked.
It was 2010, and her sister, Leila (wedding publicist extraordinaire), had just asked her to be the maid of honor in her bridesmaid #girlsquad. She thought it’d be a piece of cake, considering all of her connections in the “I Do” industry. Not so much…
After spending hours in front of her laptop, searching for creative shower themes, coming up with bachelorette ideas, identifying the who’s-who of wedding creatives in a flooded market, and strategizing the reality factor of DIY details on a budget, Kellee reached a verdict that wedding planning was no easy feat, even for a matrimonial mastermind like her.
Since then, Kellee has made it her mission to bring fun back into the equation. She packed her bags and headed to NYC, where she poured her heart into building a brand that resonated with today’s nearlyweds and their modern #relationshipgoals.
With Kellee at the helm, Loverly has grown into a haven where couples can come for the well-rounded wedding support they can’t find anywhere else.
At Loverly, we’ll help plan your perfect day. With our gorgeous inspiration, insightful advice, and steady encouragement, planning your wedding can be a journey, not a battle. We’ll give you the time to press pause and reflect on why you’re tying the knot in the first place. You’ve got each other. And Loverly’s got you. So let us help make your special day one of a kind.

The Next Chapter

Our site is by women for women. Since 2012, we’ve tried a lot of things—not all of them have worked. But at Loverly, we’re not afraid to fail. Making mistakes has given us the critical feedback we need to build the best wedding planning product that we believe all couples deserve. Wedding planning is always changing, and so are we. It’s 2020, and it’s time to say “I Do” to something new (again).

The fun and stress-free way to plan your wedding.

What We Do

Real Weddings

From gorgeous gowns and luscious landscapes to binge-worthy bites and signature sips, explore endless inspiration from our gallery of over 12,000 real wedding collections. And once inspiration strikes you can save your faves to share with your wedding team.
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Discover Real Weddings

Wedding Inspiration

Still stuck on figuring out the right dress, table setting, or location for your special day? Browse through our galleries of gorgeous examples to figure out what works for you! You can even refine by categories like color palette and wedding theme if you already have something in mind.
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Get Inspired

News & Tips

From the latest trends and modern wedding etiquette to expert advice, fresh, curated content and commentary, Loverly editors, guest influencers will share insightful tips, need-to-know info and stress-free wedding planning checklists and listicals.
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Read the Latest

Build Your Wedding Dream Team

From fabulous florists to exceptional caterers, you deserve the best of the best backing you up on your wedding day. With our vetted collection of trusted vendors, you can be sure that your perfect wedding squad is only a few clicks away.
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Find Your Team

Get Organized With Our Wedding Checklist

There’s about a million details that go into every single moment in any wedding, but there’s no reason to let that get in your way! With our wedding checklist, you can easily keep track of everything, right down to the last flower in the bouquet.
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Start Planning