Fashion

Everything You Need To Know About Watters Bridal

by kellee khalil 19 Mar 2024 •5 min read

With any wedding comes the challenge of finding The One. And no, we're not just talking about your spouse-to-be, we're talking about the perfect wedding dress.

There are so many bridal designers to choose from, and within them, there are so many designs to consider. That's why we've reviewed some of the best bridal designers, to help you narrow down your list until you find the dress that makes your heart skip a bit.

Today we're featuring one of the top players in the wedding dress market: Watters. Let's explore who they are and the best designs they offer.

Get to Know Watters

Watters is a bridal fashion brand founded by Vatana Watters over 37 years ago, with a commitment to creating unique, fashion-forward wedding dresses. Vatana had been designing dresses for herself and friends and family who wanted dresses that didn't look and feel so conventional.

Today, the Watters family is a powerhouse of designers, patternmakers, and seamstresses. The brand, with its roots deep in Dallas, Texas, emphasizes artful craftsmanship and innovative design across its collections, catering to a range of bridal and bridesmaid styles.

Their focus is on creating dresses that brides need and want, and their designs allow them to evolve as times change.

Sydney Watters, the Brand Director and a key figure in the company, continues to shape the creative direction alongside a dedicated team. The brand prides itself on addressing evolving trends and bridal desires, ensuring versatility, drama, style, and comfort for brides worldwide.

What Makes Watters So Special

Watters Designs, Inc. and Watters Design Europe Limited are not just one brand. Over the years, it gave birth to more brands that now cater to different tastes and styles.

The main Watters collection includes more traditional, elegant gowns made with expert craftsmanship and often a homage to classical designs.

Wtoo is a Watters brand that features "a little something for everyone," from timeless wedding gowns to fashion-forward bridesmaids' dresses that may resound better with current trends. Meanwhile, Willowby "takes the road less traveled," featuring unique wedding gowns that best fit bold and free-spirited brides.

Lastly, there's By Watters, a brand that focuses on the iconic little white dress for brides who don't want a full gown. Whether you want something for a bachelorette or a courthouse wedding, these short wedding dresses offer a cute, comfy alternative to the traditional wedding dress.

Styles We're Loving

You'll find endless designs on Watters and their sub-brands, meaning there are tons of options to choose from. On the flip side, having a lot of choices can actually make it harder to make one.

To help you narrow down your list, we've compiled some of the best wedding gowns that are sure to make the perfect bridal moment.

The Addison

Starting off strong with a timeless design, the Addison features Field of Flowers lace and a regal ballgown silhouette. The train has the perfect length, as it’s not too long, but long enough so that it trails elegantly with you as you walk down the aisle.

Wtoo

Addison

With corset construction and our new delicately beaded Field of Flowers lace, the Addison gown is straight out of a fairytale. Its regal ballgown silhouette adds all the romance and is then finished with delicately organic lace straps that dance over the shoulder.

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The Capri

The Capri keeps things simple, elegant, and graceful with its clean lines and minimalist design. The gown is crafted with Watters' Silas Stretch Crepe, ensuring it fits you like a glove without sacrificing comfort.

Wtoo

Capri

Capri – a modern marvel of clean lines and graceful simplicity. This wedding gown is crafted from our Silas Stretch Crepe, this gown boasts a sheath silhouette that effortlessly highlights your natural elegance. The off-the-shoulder full sleeves are expertly draped to provide comfort and freedom of movement, ensuring you can dance the night away with ease. This form-fitting masterpiece is not only a visual delight but a joy to wear, offering the perfect blend of style and comfort for your special day.

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The Lucky

Perhaps one of the most beautiful wedding dresses we've seen, the Lucky blends timeless sophistication with a hint of sensuality and romance. This gown features a deep v neckline, delicate lace and expertly tailored layers of tulle and lace netting to create an eye-catching masterpiece.

Plus, it's the perfect balance of sweet and sexy--a strapless neckline and naked illusion with a long train and modest silhouette.

Wtoo

Lucky

This is the story about a gown named Lucky – and how lucky we are to know her! The stunning lace detail and constellations of beadwork tell a story as rich as your romance, catching the light at every turn. Lucky was made with delicate corsetry to elegantly shape the body, and the dimension in the skirt brings an added element of formality, creating a showstopper from head to toe.

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Finding the Perfect Fit

By Watters provides the convenience of online purchasing so brides can select and order their dream dresses from the comfort of their homes. If your dress doesn't fit when it arrives, By Watters makes returns and exchanges easy.

But if you want your dress to fit perfectly on the first try, you can also have your desired design made to order by their highly trained tailors. Plus-size options are also available.

The other brands under the Watters umbrella—Watters, Wtoo, and Willowby—are exclusively available through authorized retailers.

This in-store experience ensures that each bride can find her perfect fit with personalized attention, trying on various styles to see what truly suits her.

Beyond the Wedding Dresses

Wedding dresses and gowns are Watters' bread and butter, but they also make stellar pieces for bridesmaids. Whether you want your bridesmaids to match or have varying but similar designs, the Watters and Wttoo bridesmaids collections have the wide variety you're looking for.

Apart from dresses, Watters offers bridal accessories to complete your look. These include toppers, capes, sleeves, straps, overskirts, and bows, which allow you to customize your whole outfit based on your personal preferences.

Decoding the Price Tag

Prices are not available on the Watters website, but you can visit the nearest retail store in your area that stocks the dress you want. Take note that prices can vary depending on the dress, size, and any adjustments you might need.

Where to Shop

Watters has over a hundred stores across the US. Featured retail stores, which are usually in the big cities, keep the most in-demand dresses in stock.

You can find a retail store near you using their retail locator.