Helzberg Diamonds has recognized the power of jewelry to make people feel loved. Today, it's one of the biggest jewelry companies in the US and continues its mission to provide high-quality, ethically sourced, and absolutely beautiful pieces for every occasion.
If you're looking for the perfect jewelry to propose to your significant other or tie the knot with your betrothed, Helzberg should be at the very top of your list. Here's why.
Get to know helzberg diamonds
Helzberg Diamonds was founded by then-CEO Morris Helzberg in 1915 and now has over 200 stores in the U.S. (and counting!). The brand quickly became known for its high-quality diamonds, exceptional value, and exclusive designs.
Key moments in its history include the launch of the Certified Perfect Diamonds Program in the 1930s, the introduction of the I AM LOVED campaign in 1967 by Barnett Helzberg Jr., and its acquisition by Berkshire Hathaway in 1996.
Part of Berkshire Hathaway, they focus on putting customers first and providing top-notch quality for their timeless jewelry. Plus, they have a variety of jewelry options and even offer custom designs.
Helzberg has also been a national sponsor of the Make-A-Wish® Foundation since 2009 and is big on giving back through their Helzberg Helps charity program.
What makes helzberg diamonds so special
Helzberg Diamonds is one of our favorite partners for wedding jewelry because of their commitment to quality and customer care. More importantly, they have a huge focus on lab-grown diamonds and have strict standards for sourcing materials.
Plus, Helzberg Diamonds offers a range of services to enhance the shopping experience. They provide a Lifetime Care Plan which covers repairs and maintenance to make sure your jewelry remains in top condition.
They also offer hassle-free shopping with free shipping and returns. For those looking for something unique, Helzberg offers custom jewelry design services, which allows customers to create personalized pieces.
Additionally, they provide financing options to help customers manage the cost of their purchases. They're also among the few certified by the American Gem Society, showing their dedication to top-notch ethical practices.
Styles we’re loving
The Helzberg catalog is large and highly diverse–so much so that it can be challenging to choose the perfect jewelry for your big day. That’s why we’ve handpicked some of their best pieces to help you narrow down your search.
Diamond solitaire earrings
Diamond earrings are a staple for every bridal outfit. For brides who want to keep it simple with studs, Helzberg has one of the best selections we’ve seen so far.
Helzberg Diamonds' selection of diamond solitaire earrings includes something for everyone. They've got both natural and lab-grown diamonds in settings like white gold, yellow gold, and platinum.
Whether you're looking for something simple for everyday wear or a bit more flashy for special occasions, they've got you covered. Plus, they offer a range of carat sizes to fit various budgets.
The luxe collection
Helzberg Diamonds' Luxe Collection features high-end jewelry pieces that exemplify luxury and sophistication. This collection includes a variety of elegant designs, such as diamond eternity bands and wedding bands, and unique pieces, like diamond cuff bracelets and tennis bracelets.
The items in this collection are often crafted in fine materials like 18K white gold and feature both lab-grown and natural diamonds, which cater to a range of preferences and styles. The collection highlights include stunning eternity bands with different cuts of diamonds, including round, marquise, emerald, and pear‑cut options.
Additionally, the collection offers luxurious accessories like men's lab-grown diamond Cuban chain link bracelets and necklaces that emphasize both style and opulence.
For those interested in standout luxury items, the Luxe Collection offers products like the Diamond Cuff Bracelet in 18K White Gold and the Lab Grown Diamond Riviera Necklace, both of which showcase substantial carat weights and intricate designs.
Moissanite jewelry
Helzberg Diamonds offers a diverse selection of moissanite jewelry, prominently featuring pieces from the Charles & Colvard Forever One™ collection. This range includes a variety of styles, such as solitaire and halo rings, stud earrings, and more, all set primarily in 14K white gold.
Moissanite is celebrated for its brilliance and durability, making it a popular choice for those looking for an alternative to traditional diamond jewelry. The collection at Helzberg spans elegant solitaire rings to intricate halo designs and even includes stylish bands—perfect for everyday wear or even as a gift for mom.
Notably, the Charles & Colvard Forever One™ moissanite is known for its superior light refraction and nearly flawless clarity, which offers a stunning sparkle that is visually comparable to that of diamonds.
Helzberg's moissanite pieces come in various cuts and settings, including cushion-cut, emerald-cut, and oval shapes, so that there's something to suit various tastes and preferences.
Finding the perfect wedding jewelry
Helzberg Diamonds makes it pretty easy to find the perfect piece of jewelry. They have virtual appointments where you can chat one-on-one with a jewelry expert from home, which is super helpful for figuring out what you want without having to go into a store.
If you're looking for something really special, they also offer custom design services. These let you get creative and personalize your engagement rings or wedding bands to make them truly unique.
They've also got a bunch of educational blogs on their website. These guides can teach you about different gems, diamonds, and metals, so you know what you're looking at and can make informed choices.
Plus, if you prefer to shop in person, their stores are staffed with experts who can help you pick out the right piece. They also have handy online filters that let you narrow down their large selection by type, price, metal, and more.
Decoding the price tag
Helzberg Diamonds offers a range of prices for their best-selling jewelry, making it accessible for various budgets. The prices for their popular items can vary widely based on the type of jewelry and the materials used:
- Engagement rings from their Light Heart® collection range from about $1,699 to $20,299, depending on the size and type of the diamond.
- Wedding and anniversary bands are also available, with options like the Light Heart® Lab Grown Diamond Multi-Row Wedding Band, initially priced around $799.99, often discounted to $399.99 during sales.
- For those looking for more affordable options, Helzberg also offers products like the Diamond Illusion Stud Earrings, priced between $99.99 and $399.99, providing a more economical choice without sacrificing style.
Where to shop
You've got a couple of easy ways to shop at Helzberg Diamonds. Their website is super user-friendly and packed with all sorts of jewelry options, complete with photos and descriptions to help you pick out what you like.
If you're the type who likes to see things up close, you can visit one of their stores across the U.S. Shopping in-store allows you to see and try on jewelry before buying and get personalized service from their experts. You can locate the nearest store using the store locator on their website.
Plus, if you're not sure what to get and could use some advice, they offer virtual appointments where you can chat with their experts right from home.
Our Favorites from Helzberg

White Sapphire Necklace
Helzberg · $399

Blue Topaz Cuban Chain Earrings
Helzberg · $200

East West Pave Anniversary Band
Helzberg · $1799

Dione Diamond Engagment RIng
Helzberg · $4299

Lab Grown Oval Engagement Ring
Helzberg · $2999

Men’s Wedding Band in Wood & Black Zirconium
Helzberg · $930

Men’s Diamond Wedding Band
Helzberg · $2999

Cultured Pearl & Diamond Earrings
Helzberg · $349

Baroque Shaped Pearl Paperclip Chain Pendant
Helzberg · $199