To help kick off Galentine’s Day and the 2024 wedding season, Loverly teamed up with iconic brands to host a one-of-a-kind Diamonds & Dresses event at the Grace Loves Lace LA Storefront. As the anticipation built for this moody Galentine's Day affair, and the event has now come and gone, we’re here to break down exactly how Loverly meticulously crafted the event, offering a sneak peek into the planning process. From executing a vision to curating the dream vendor team featuring their favorite vendors, together with their epic brand team and partners, every detail was carefully considered in order to leave guests and viewers with new inspiration for their bridal closet.
A moody galentine's day aesthetic
The goal for this event was to create an atmosphere that resonated with the essence and meaningfulness of Galentine's Day. This meant transporting guests into a world where elegance and relaxation took center stage. The moody Galentine's Day aesthetic became the cornerstone of the event, pairing the intimacy of beloved friendships with the charm of Valentine’s Day. To transform this vision into reality, the Loverly team dedicated extensive time and effort to curate every aspect of the event. Every detail was meticulously selected from the lighting and activations to hand-picking décor to tie the overall theme together. With the help of local florist, prettysweetdeets, the event space got a loving touch of color and whimsy with gorgeous lilac, white, and baby pink florals that were seen adorning every corner.
Collaborating with a dream team of vendors
Bringing their vision to life required assembling a dream team of vendors who shared their passion for creating unforgettable experiences. The initial vision was simple: Celebrate the journey to 'I Do' with some of the best brands in the industry which is why the Loverly team collaborated with their favorite California-based vendors, each renowned for their craftsmanship and attention to detail. The ethereal designs of Grace Loves Lace bridal gowns were a primary focal point of the event and was one of the most beloved experiences that guests took part in. As the ladies browsed the activations and mingled with one another throughout the day, they each indulged in a glass of Fleur de Mer rosé. The crisp flavors of raspberry, cherry and apple alongside the aromatic scents of white peach, strawberry, and melon made for a refreshing beverage to have on hand as the Galentine celebrations were underway. The exquisite elegance of Brilliant Earth's diamonds were a must-have if guests were going to indulge in the full experience of creating a possible wedding look with pieces they’d hope to add to their bridal closet. Local photographer, Zina Dichoso, beautifully captured the magical moments that unfolded as the day progressed, securing those memorable photos for everyone to look back on and cherish.
Planning made simple
Taking a vision and executing it into a successful event is no easy feat. Equipped with a lineup of expert-level planning tools, our team utilized the Bookmarklet Tool to find inspiration to create a feminine vibe with a moody twist and save the inspo pictures into a mood board. When it came to handling vendors, the Vendor Manager tool organized it all - just a few clicks, and we were on top of everything, from tracking vendors to handling payments. The Guest List tool allowed our team to keep track of invited guests and RSVPs.
Take a sneak peek into the guest list
Curious about who joined them at that year’s event? The lineup of attendees consisted of influential personalities who have been deeply immersed in the world of wedding planning. If you weren’t tuned in on Instagram during the event, then you probably missed seeing some popular trendsetters and influencers that you’re probably already following online such as Alex Weaver, Caitlyn Chase, Loreen Hwang, Chelsey Amaro, Valeria Clark, Claire Roche, Koine Iwasaki, Paige McDonald, Stacey Moran, Cathie Rattanakone, Megan Heneghan, Lexi Henesaker, Taylor Frost, Whitney Raftery, and Emily Bradley. These influencers were at the forefront of bridal fashion and lifestyle, and Loverly couldn't wait to see how they added their unique touch to the event. As the guests popped by the event space one by one, they shared their rave reviews during the event and online with their followers.
The most perfect bridal event! 10 out of 10 day!Paige MacDonald
Thank you guys for this beautiful event!! Ugh take me back.Koko Iwasaki
It was so fun and I am so grateful to have been included.Claire Roche
The unveiling of activations
The Diamonds & Dresses event was set to feature an array of captivating activations, each contributing to the overall theme and vibe of the celebration. Check out the full breakdown below for the activations that were contributed by each vendor.
Grace Loves Lace: For attendees who were still on the hunt for their dream dress, Grace Loves Lace offered a quintessential experience for brides-to-be to try on a few of their wedding dresses. The addition of the veil bar gave guests a chance to customize their looks even further as they mixed and matched pieces in hopes of creating a one‑of‑a‑kind look.
Brilliant Earth: For the perfect finishing touch, Brilliant Earth showcased diamonds and 'day-of' inspired jewelry, elevating the bridal moment with a touch of sparkle.
Fleur de Mer: An experiential engraving station by Fleur de Mer offered guests the chance to personalize a bottle of rose with engraving done by With Love by Zarah. Guests got to keep their engraved bottles as mementos of this year’s Galentine’s Day event.
Glam Squad: The Lips and Hair primping bar provided an opportunity for the ladies to glam up and try out a new look that might inspire their wedding day hair and makeup.
Cake Queen LA: Guests indulged in vintage-inspired cake designs at the cake tasting station, courtesy of Cake Queen LA. Some of the flavors included chocolate cake with ganache, gluten-free strawberry cake with strawberries, and confetti cake with vanilla icing. These sweet treats for the senses added a delightful touch to the Galentine festivities and an absolute hit from appearance to taste.
The Ceremony Club: Guests were inspired with new ideas to spruce up their wedding experience for their guests thanks to The Ceremony Club which provided unique, custom wedding newspapers.
BTS BRIDE: Behind The Scenes Wedding Content Creator, BTS BRIDE, brought bridal content creation to the forefront by capturing all the details of the big day. Their expert event coverage ensured that guests could save and share high-quality footage to their socials the very next day.
Leading up to the highly anticipated Diamonds & Dresses Galentine’s Day event, the Loverly team, along with their fantastic vendors, seamlessly orchestrated yet another successful gathering. For an in-depth look at the event and to witness firsthand how it unfolded, check out Loverly’s Instagram page for a comprehensive recap. Additionally, you can delve into behind-the-scenes moments captured on each guest’s Instagram as they joyfully celebrated the journey to 'I Do.'
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