Founded in 2012 as the vision of a seven-time bridesmaid and wedding-industry insider, Kellee Khalil, Loverly has been a source for wedding inspiration and no-nonsense advice for the past 10 years. 

It was in 2010 that Kellee began helping her sister, Leila (wedding publicist extraordinaire), plan her wedding day. She thought it’d be a piece of cake, considering all of her connections in the “I Do” industry. Not so much…

After spending hours in front of her laptop, searching for creative shower themes, coming up with bachelorette ideas, identifying the who’s-who of wedding creatives in a flooded market, and strategizing the reality factor of DIY details on a budget, Kellee reached a verdict that wedding planning was no easy feat.

Since then, Kellee has made it her mission to bring fun back into the equation. She packed her bags and headed to NYC, where she poured her heart into building a brand that resonated with today’s nearlyweds and their modern #relationshipgoals.

With Kellee at the helm, Loverly has grown into a digital destination where couples come for the well-rounded wedding support they can’t find anywhere else.

At Loverly, we’ll help plan your unique wedding day. With our gorgeous inspiration, insightful advice, and steady encouragement, planning your wedding can be a journey, not a battle. We've built some free and easy-to-use wedding planning tools to streamline much of the wedding planning process.

As the wedding industry has evolved, so have we.  At Loverly we focus on creating authentic content and innovative technology to simplify wedding planning.