Undertow Collective

This San Diego-based team has been at the forefront of shaping the city’s non-alcoholic social scene, founding San Diego’s first non-alcoholic bar in 2022 and later consulting on the opening of the city’s second alcohol free bar in 2026. What began as a bold idea grew into a movement, with partnerships alongside major brands such as Intuit, Yeti, Stepping Stone, and San Diego Gas and Electric, while supporting hundreds of local small businesses. With more than two decades of combined experience in beverage and hospitality, the team brings deep industry knowledge and local insight to every event, having hosted and participated in more than 100 gatherings across San Diego County with a reputation for professionalism, thoughtful detail, and innovative alcohol free experiences.