The Petal Project

Alison is a floral designer with a background in Pharmacy who turned her passion for nature, styling, and botanical beauty into a dedicated career in floristry. Based in Toorak, Victoria, she and her team create refined floral designs for weddings, events, and corporate functions, sourcing fresh, seasonal blooms from trusted local suppliers. Known for her thoughtful approach and creative styling, her work has been featured in publications such as Vogue and The Lane, reflecting a strong reputation for elegant and contemporary floral design.